When it comes to selecting an email marketing tool for creators, Convertkit is the go-to choice for me. Because It is easy to use and delivery is excellent.
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Easy to Use Interface
Nathan berry (founder of convertKit) published many guides on UX/UI designing.
Being a UI/UX expert, he made the design of the tool so simple and easy to use that any mediocre can learn it in a few minutes (I mean it!)
it’s not as complex as other tools such as active campaign where you need to learn complex automation.
Segmentation and tagging
If I talk about segmentation and tagging they’re having the same features as other tools but, they made those things so simple that they are easy to use and accessible within few clicks which led to ultimate time saving
They divide tagging and segmentation into three categories
In-built Cart Platform
Recently, They launched a feature which is a kind of thrive cart alternative. Now, You can create payment pages inside it. You just need to connect your Paypal or Stripe account.